Last updated on October 21st, 2022
Running a successful marketing campaign requires significant time and effort on your part. You need to be able to keep all the balls in the air, juggling tasks such as market research, social media management, lead generation, creating new content, designing marketing materials, building links, and more.
But what if you could delegate marketing tasks to others? Don’t you think that successful delegation can help you to work on what’s more important like business strategy, brand identity, and gaining new clients?
The smartest leaders focus on the bigger picture and delegate tasks to those who are more knowledgeable or skilled in certain areas.
I frequently delegate different aspects of my marketing campaigns to others myself. Social media manager, graphic designer, content writer, and virtual assistant are just some of the roles that I have outsourced to help my marketing efforts.
There are many different tools and services available to help you do so, from freelancing marketplaces like Upwork to Facebook groups that allow you to find and connect with marketing experts.
In this blog post, we will discuss how to delegate tasks in your marketing campaign so that you can focus on what’s important – achieving your goals!
What is delegation and why is it important in marketing?
Delegation is the process of assigning tasks and responsibilities to another individual or group. When you delegate, you are authorizing another person on your team to be in control of certain tasks.
It is an essential part of any marketing campaign, as it allows you to focus on other important aspects of your work while still accomplishing your goals.
I often delegate the things I don’t enjoy, such as managing social media accounts – you know, the things you have to do every single day to get results.
I’d rather spend my time doing more enjoyable tasks, such as strategic planning or blog writing.
Who should you delegate tasks to?
Do you have a team? Great, then you can delegate tasks to them!
Alternatively, you may want to consider outsourcing tasks to freelancers. This is what I do, and I’ve been able to find great writers, programmers, off-page SEO managers, email marketing specialists, and more simply by using outsourcing platforms like Upwork, Fiverr, People Per Hour, and many more.
These platforms make it easy to find the right person for your needs, at a fraction of the cost of hiring a full time employee.
So whether you’re looking to increase efficiency in your marketing campaign or just take a bit of the pressure off, delegating tasks is an excellent way to do so.
How to delegate tasks effectively?
For far too long, I worked in complete chaos with zero strategies. My desktop was cluttered and I had notes scattered everywhere. Emails were lost in different inboxes and I was constantly behind on my to-do list.
So from my own experience, I’m telling you that one of the best ways to organize everything effectively is to use a project management system.
This allows you to easily track progress (see also ‘What is the Difference Between SCM and CRM?‘), assign tasks, set deadlines, and more. There are many project management tools out there, such as Click Up, Monday.com, Asana, Trello, and Basecamp – so find one that works best for you and your team.
The best part is that if you have a small team or even working solo, most of those tools are free. So this is a no-brainer for any small business owner.
The benefits of delegating tasks
Beyond simply allowing you to focus on the aspects of your marketing campaign that are most important or more interesting to you, delegating tasks can also offer several other benefits.
These include improved productivity, increased efficiency, more time to focus on strategy and planning, and of course, the ability to grow your business.
What I like about delegation and outsourcing, in general, is that it allows me to find someone much more interested in a particular task than I am.
When you line up tasks with your employees’ interests, you not only improve employee engagement but also reduce the likelihood of them leaving for a competitor. In fact, 59% less likely!
So if you’re ready to take your marketing campaign to the next level and achieve greater success, then it’s time to start work more efﬁciently!
Tips for delegating tasks successfully
There are a few key tips that can help you to delegate tasks effectively in your marketing campaign.
Delegated tasks might be clear to you, but they can be confusing for your team. Your employees aren’t minded readers; don’t assume that they understand what you mean. The best way to delegate is to provide detailed instructions for each assigned task.
This will ensure that there are no misunderstandings and help your team to complete the work to your standards.
Prioritization of tasks
In order for your marketing campaign to be successful, it’s important to prioritize tasks and manage expectations effectively. This means understanding which tasks need to be completed first, how long each task should take, and how they will impact the rest of your marketing efforts.
For example, if you’re focused on improving your search engine rankings, you might want to focus more of your attention and resources on off-page SEO tasks like guest posts and link building. Or perhaps it’s more important to work on building your email list before launching a new product line.
Communication is essential when delegating tasks in a marketing campaign. This means being available to answer questions or address any issues that arise, as well as communicating clearly with your team about how to approach any specific task.
A strong communication strategy can help you to manage team expectations, resolve any issues quickly, and even avoid future problems down the line.
Have a system
By establishing a system for how you delegate tasks and how your team communicates about those tasks, you can make the process much more efficient, streamlined, and successful.
Whether it’s using project management software or setting up regular meetings with your team to check in on progress, find a method that works best for you and stick with it!
Choose the right people with the right skill set to do the job. Be sure to consider factors such as experience, qualifications, and personality fit.
Track your progress
In order to be successful, you must track your progress and review your successes and failures regularly. Based on this information, adjust your strategy as needed and continue trying different things until you find what works best.
Set defined milestones
Another critical component of delegation is setting clear milestones for how you want your team to approach a task. This will help them to focus their efforts and use their time most effectively, ultimately leading to better results for your campaign.
By following these tips, you can successfully delegate tasks in your marketing campaign and maximize your productivity and results!
Frequently Asked Questions
Here are some common questions that people often have when it comes to delegation in their marketing campaigns.
Is it time-consuming to learn delegation?
It is if you just starting. I have to be honest, I tried and failed many times before I started to use it on regular basis. It often seems like nobody will do better than you do.
However, with persistence and time invested in finding the right team members or freelancers, delegating becomes like eating popcorn. Once you get the first experience, it makes you want to repeat it every time.
What are the best tools for delegation?
Some of the best marketing tools for project management, such as Asana, Trello, Click Up, Monday.com, and many more.
Is it hard to hire people?
In general, hiring is one of the most difficult aspects of delegation. You need to find people who have the right skills and experience for the tasks you are delegating, as well as a strong work ethic and positive attitude. The key is to be patient and persistent, as well as be willing to invest time in training and coaching your staff members.
How to fill communication gaps between your team to effectively run a marketing campaign?
If you have an onboard team, I would encourage regular face-to-face communication in order to get to know each other better. This can help to build trust, resolve any issues more quickly, and even identify potential collaboration opportunities.
If you are working with remote team members or freelancers, it’s important to be intentional about how you set up your communication channels, such as using video calls, organizing regular check-in meetings, and leveraging project management tools or chat software to keep everyone in the loop.
How to keep up the team’s morale and motivation?
One of the most effective ways to keep up team morale and motivation is to provide regular feedback and recognition for their good work. This can be as simple as getting together over lunch or coffee or sending a quick email or message to let them know how much you appreciate their efforts.
Final thoughts on delegation in marketing
Whether you’re running a small business or managing a large marketing team, delegating tasks can be an extremely effective strategy for achieving your goals and driving results.
With the right systems and processes in place, you can free up time to focus on more important things like strategy, planning, and growth.
And with the multitude of resources and professionals available today through online platforms, this has never been easier.
So if you’re looking to take your marketing campaign to the next level, start by evaluating how you can effectively delegate tasks to your team or freelancers. You won’t regret it!